SCHEDULE
Billboard Latin Music Conference & Awards
Presented by State Farm
In Association with T-Mobile

Live from Puerto Rico!

****MUST BE REGISTERED FOR CONFERENCE TO ATTEND
ANY SESSION/PARTY LISTED BELOW****
 REGISTER HERE

April 26-29, 2010
Conrad San Juan Condado Plaza, Puerto Rico


Schedule of Events as of April 12 (subject to change)

MONDAY, APRIL 26

6:00pm- 8:00pm            Brisas Room at the Condado
Listening Party with: Daddy Yankee
Hear His New Album “Mundial” Before it is released

**MUST BE REGISTERED TO ATTEND.  REGISTER HERE


8:00pm- 10:00pm                 Royal Ballroom, Condado Plaza
peermusic Kick-Off Showcase
Live Performances by:
Alicastro
Carolina La O
Charlie Sepúlveda
Marlon
Melina Leon
Naldo

**MUST BE REGISTERED TO ATTEND.  REGISTER HERE



ENGLISH/SPANISH TRANSLATIONS available for all conference sessions, provided by Lighthouse Translations.


TUESDAY, APRIL 27


9:00am- 5:00pm Ponce de Leon Foyer, 2nd Floor, Condado Plaza

REGISTRATION & EXHIBITS
State Farm
T-Mobile, Puerto Rico
Pepsi Lounge
SESAC Latina,
El Conservatorio de Musica
LARAS
LatinPulse Music
Hombre
Defining Treads Magazine
Gentevision
Triunfo

Badges sponsored by SESAC LATINA
Lanyards sponsored by Cardenas Marketing Group
Registration bags provided by Puerto Rico Tourism Company
Pepsi, Official Soft Drink
Medalla, Official Beer
Dodge, Official Automotive
Mozes, Official Mobile Engagement Partner

All conference sessions take place in Ponce De Leon Ballroom, 2nd Floor
**MUST BE REGISTERED TO ATTEND.  REGISTER HERE

ENGLISH/SPANISH TRANSLATIONS AVAILABLE!  Provided by Lighthouse Translations.

9:15am – 9:30am
WELCOME ADDRESS
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

WELCOME REMARKS
Jaime Lopez Diaz, Executive Director, Puerto Rico Tourism Company

9:30am – 10:30am
BRANDING FOR MUSIC/ MUSIC FOR A BRAND:
The ABC’s of partnering with a brand, finding a sponsor and gaining exposure and income in the process. How to convince a brand that your artist and music are the right choice and how to get the most out of your brand and sponsor.
Moderator:
Mindy Figueroa, President & Founder, Latin2Latin Marketing + Communications, LLC
Speakers:
Andres Levin, CCO, Pirata, Producer, Artist
Marco López, Sr. Director - Hispanic Group, Relay Worldwide
Alex Lopez Negrete, President, CEO/CCO, Lopez Negrete Communications
Jorge Martel, Vice President Marketing Puerto Rico, T-Mobile
Cesar Rolon, CEO, Imagen Consultants

10:45am - 11:45am
A one on one with merengue star Elvis Crespo on the state and evolution of tropical music.
Interviewed By:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

11:45am - 12:00pm
CHARTING THE HITS:
You're always asking, how come THAT song is No. 1? Our Chart guru lays out the BDS/Billboard methodology with precision and detail, followed by a brief question and answer session.
Presentation by:
Rauly Ramirez, Latin Charts Manager, Billboard; BDS Format Administrator- Latin/R&B/CHR/TF, The Nielsen Company

12:00pm – 1:00pm
SOCIAL STUDIES: REAL-TIME SOCIAL NETWORKING REVIEW
You blog. You Twitter. You have a MySpace page. You submit videos to YouTube. Why isn't your work becoming a viral sensation? Our panel of industry experts offer a live review of your social networking strategy and give recommendations for generating measurable buzz. 
Moderator:
Ayala Ben-Yehuda, Latin Correspondent, Billboard
Speakers:
Humberto Carmona, Manager, Business Development & Legal Affairs, IODA
Aaron Clark, Vice President of Entertainment Sales, Mozes
Diego Prusky, President, In-Style Digital Marketing
Loren Medina, President, Digital Girl

1:00pm - 2:00pm
BREAK

2:00pm – 3:00pm
ANATOMY OF A SONG
Sponsored by ASCAP
An award-winning Latin songwriter will compose a song on the spot. Want a ballad? A salsa track? A song of lost love? Attendees will participate and witness first-hand how a hit is done.
Moderator:
Alexandra Lioutikoff, SVP of Latin Membership, ASCAP
Speakers:
Omar Alfanno, Songwriter

3:00pm – 4:00pm
PLAYING MUSICAL CHAIRS (IN THE NEW TOURING ARENA):
Labels are becoming managers. Managers are becoming agents. Radio stations are becoming promoters and concert promoters are becoming radio promoters. Learn how to tour under the new rules of engagement. Case studies analyzed by our panel of experts.
Moderator:
Michel Vega, Vice President, Head of Latin Music, William Morris Endeavor Entertainment
Speakers:
Ricardo Cordero, Director SBS Entertainment, Puerto Rico
Jorge Juarez, Co-founder, Westwood Entertainment
Rebeca Leon, VP Latin Talent, AEG Live/Goldenvoice
Angelo Medina, Owner, Angelo Medina Enterprises
Josantonio Mellado Romero, President, COPEP & Famma Events

4:00pm – 5:00pm
“RISING ABOVE”- THE EVOLUTION OF THE LATIN URBAN MOVEMENT
Today’s top artists, producers, DJs, managers and brand partners will discuss in detail successful strategies they have used in the past year. What singles and remixes yield maximum results in radio?  How has the urban sound had to change to adapt to the current state of the market? How important are alliances with major labels? What are the best distribution strategies? How do you get international exposure and acceptance? How do you forge branding alliances?  How do you find funding for independent projects and promotion?
Moderator:
Kevin “Pills” Montano, Creative Media Group
Speakers:Tito El Bambino, Artist, VENEMUSIC
Echo, Producer, Insomnio Inc.
Elias de Leon, President, White Lion
Pedro Guzman, VP A&R, Universal Music Latino/Machete
Chino y Nacho, Artists, Machete
Dyland & Lenny, Artists, SONY LATIN
Dj Nelson, CEO, Flow Music and Partner, Akolatronic Street Wear Coorporation
Ivy Queen, Artist, Machete
A.B. Quintanilla, Artist, EMI Music

5:30pm – 6:30pm             Eternal Lobby Lounge
HAPPY HOUR AND NEW ARTIST SHOWCASE
Live performance by:
Ephrem J
INBOX
Olivia Bonilla
Wences Romo

Featuring complimentary  Pepsi, The Official Soft Drink 
And Medalla, The Official Beer

7:00pm – 9:00pm
POOLSIDE COCKTAIL RECEPTION
Sponsored by Nu Life Entertainment

Special performances by:
Bachata Heightz
Elvis Crespo
Ivan
Martha Heredia
N'KLABE
Victor Manuelle
Zone D' Tambora
**MUST BE REGISTERED TO ATTEND.  REGISTER HERE

Featuring complimentary  Pepsi, The Official Soft Drink 
And Medalla, The Official Beer

10:00pm – 12:00 midnight      Eternal Lobby Lounge
BMI “SONIDOS ACUSTICOS” SHOWCASE
Sponsored by T-Mobile
Live Performances by:
E.A. Flow
Contigo Andrea
Domino Saints
IAN
Luz Rios
Sie7e
**MUST BE REGISTERED TO ATTEND.  REGISTER HERE

Featuring complimentary  Pepsi, The Official Soft Drink 
And Medalla, The Official Beer


WEDNESDAY, APRIL 28
**MUST BE REGISTERED TO ATTEND.  REGISTER HERE

9:00am- 5:00pm Ponce de Leon Foyer, 2nd Floor, Condado Plaza
REGISTRATION & EXHIBITS

9:00am – 10:00am
INDIE NATION
We have assembled a “dream team” of experts that will answer every possible question on how to write, record, produce, market, promote, publicize, distribute and sell your artist. 
Moderator:
Susan Stipcianos, Co-Founder, The Dream Team Agency
Speakers:
Joe Bonilla, President/Founder, The Crossover Agency
Jose Diaz, Co-Founder Nu Life Entertainment
David LaPointe, Director, LP Marketing & Promotions
Victor Manuelle, Tropical Superstar
Pedro Suarez Vertiz, Artist
Jeff Young, President/CEO, The Venetian Marketing Group

10:15am - 11:15am
KEYNOTE Q&A with JESUS LOPEZ
Chairman/CEO, Universal Music Latin America/Iberian Peninsula
A one on one with the head of the world's largest music company. López gives us the "Big Picture" of where music stands and where it's moving.
Interviewed By:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

11:30am - 12:30pm
RADIO: BREAKING, ENTERING AND TOPPING
Radio is more than a hit. How to strategically break new songs and artists into radio, find the right song for the appropriate format, promote smart and use different resources to climb to the top.
Moderator:
Marilyn Santiago, Programming/Operations Manager, Spanish Broadcasting System
Speakers:
Fabio Acosta, Founder, Cabeza de raton Music | Akela family
Pio Ferro, VP Spanish Programming, CBS Radio
Roque Gallard, PD, La Mega and Reggaeton 94, Puerto Rico
Raúl G. Rivera Menéndez, Vice Presidente Ejecutivo, Director de Programación y Operaciones, WYQE FM  YUNQUE 93
Jose Marquez, VP Promotion, Capitol Latin
Jaime Santiago Velez, PD, WNIK, Super K 106 FM
Al Zamora, President, Latin Hits Entertainment

12:30pm – 1:30pm
BREAK

1:45pm- 2:00pm
Western Union "Returns The Love" at the Billboard Latin Music Conference & Awards
Wyclef Jean, Paulina Rubio & Jeff Herrera, VP, Western Union
SPECIAL ANNOUNCEMENT

2:00pm – 3:00pm
"In- Depth" Session with Marc Anthony!
The acclaimed Puerto Rican star in an intimate conversation on creativity, film, philanthropy, his upcoming album and of course, the Miami Dolphins.
Interviewed By:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

3:00pm- 4:00pm
SUPERSTAR Q&A with AVENTURA
The top-selling Latin act of the moment in an exclusive interview on their decade-long rise from regional band to international, cross-over sensations, their role as composers and superstars and the development of their unique urban bachata sound.  
Interviewed By:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

4:15pm – 5:30pm
HOW I WROTE THAT SONG
Sponsored by BMI

The hit panel returns, with top songwriters telling the stories behind their songs and performing them live, for you!
Moderated by:
Delia Orjuela, VP Latin Music, BMI
Joey Mercado, Director, Latin Music, BMI Puerto Rico
Speakers:
Angel & Khriz
Alex Cuba, Singer/Songwriter
Da'Zoo
Gustavo Laureano
Ivy Queen

6:00pm – 9:00pm
ASCAP SHOWCASE
Alquimia Bistro Club, 105 Ave De Diego, Condado (in the Double Tree Hilton)
Performances by:
Wason Brazoban
Da'Zoo
Yomo
La Muza

THE BILLBOARD BASH        Royal Ballroom, Condado Plaza
Presented by State Farm
In Association with T-Mobile
The official pre-awards show party with red carpet appearances, presentations and performances by 2010 Billboard Latin Music Awards finalists!

8:30pm
Red Carpet Arrivals       


9:00pm
Bash Performances by:
Carolina La O
Tercer Cielo
Flex
Diana Reyes
Music by DJ Rafy Nieves, Billboard DJ Reporter
Hosted by:
Jessie Camacho

Featuring complimentary  Pepsi, The Official Soft Drink 
And Medalla, The Official Beer


**IMPORTANT: Tickets are required for admittance to the BASH.  No exceptions.
A ticket is included with your conference registration.  REGISTER HERE

11:00pm - 1:00am           Royal Ballroom, Condado Plaza
TOP STOP MUSIC SHOWCASE
Special Performances By:
(India "Estúpida" video premier.
(Prince Royce(
Luis Enrique
**MUST BE REGISTERED TO ATTEND.  REGISTER HERE


THURSDAY, APRIL 29



11:00am – 2:00pm            Ponce de Leon Foyer, 2nd Floor, Condado Plaza
Last chance to pick up your Billboard Latin Music Award Tickets!

7:00pm  -  Coliseo de Puerto Rico Jose Miguel Agrelot, 500 Calle Arterial B, Hato Rey
THE BILLBOARD LATIN MUSIC AWARDS LIVE!!!
Presented by State Farm
Produced & Broadcast Live by Telemundo

PERFORMANCES BY:
Juan Luis Guerra
Camila
Thalia
Tito “El Bambino”
Joan Sebastian
Pitbull
David Bisbal

Special Award Recipients
Marc Anthony, Spirit of Hope
Los Temerarios, Lifetime Achievement

BUS DEPARTURES:
First come first serve.  6pm from Condado Plaza to Coliseum
(last departure at approximately 7:00pm). 
11pm return trip from Coliseum (last departure approximately 11:45pm)

OFFICAL AWARDS SHOW COVERAGE
www.telemundo.com/billboard

11:30pm
Eternal Lobby Lounge AWARDS AFTER PARTY, at Condado Plaza
Presented by State Farm
In Association with T-Mobile   
The hottest party of the year!
Featuring complimentary  Pepsi, The Official Soft Drink 
And Medalla, The Official Beer

IMPORTANT:
Tickets are required for admittance to the AWARDS SHOW. Invitations are required for entry to the AFTER PARTY. There will be no exceptions.

All conference materials are translated by Lighthouse Translations.

Presenting

In Association

Official Soft Drink

Official Beer

Official Automotive

Partners


Conference













Mobile Engagement Partner


Media