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SCHEDULE
Billboard Latin Music Conference & Awards Presented by State Farm In Association with T-Mobile Live from Puerto Rico! April 26-29, 2010 Conrad San Juan Condado Plaza, Puerto Rico Schedule of Events (subject to change) MONDAY, APRIL 26 8:00pm- 10:00pm peermusic Kick-Off Showcase Live Performances by: Melina Leon Carolina La O Alicastro Anahí ENGLISH/SPANISH TRANSLATIONS available for all sessions during conference, provided by Lighthouse Translations. TUESDAY, APRIL 27 9:00am- 5:00pm REGISTRATION All conference sessions take place in Ponce De Leon Ballroom, 2nd Floor 9:15am – 9:30am WELCOME ADDRESS Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard WELCOME REMARKS Jaime Lopez Diaz, Executive Director, Puerto Rico Tourism Company 9:30am – 10:30am BRANDING FOR MUSIC/ MUSIC FOR A BRAND: The ABC’s of partnering with a brand, finding a sponsor and gaining exposure and income in the process. How to convince a brand that your artist and music are the right choice and how to get the most out of your brand and sponsor. Speakers: Andres Levin, CCO, Pirata, Producer, Artist Alex Lopez-Negrete, President, CEO/CCO, Lopez Negrete Communications 10:45am - 11:45am Superstar Mano y Mano 11:45am - 12:00pm CHARTING THE HITS: You're always asking, how come THAT song is No. 1? Our Chart gurus lay out the BDS/Billboard methodology with precision and detail, followed by a discussion with PDs and promotion executives about this daily grind. Presentation by: Rauly Ramirez, Latin Charts Manager, Billboard; BDS Format Administrator- Latin/R&B/CHR/TF, The Nielsen Company 12:00pm – 1:00pm SOCIAL STUDIES: REAL-TIME SOCIAL NETWORKING CRITIQUE You blog. You Twitter. You have a MySpace page. You submit videos to YouTube. Why isn't your work becoming a viral sensation? Our panel of industry experts offer a live critique of your social networking strategy and give recommendations for generating measurable buzz. Speakers: Humberto Carmona, Manager, Business Development & Legal Affairs, IODA Diego Prusky, President, In-Style Digital Marketing Loren Medina, President, Digital Girl Chris Stacey, Vice President of Industry Sales, Mozes 1:00pm - 2:00pm BREAK 2:00pm – 3:00pm ANATOMY OF A SONG Sponsored by ASCAP An award-winning Latin songwriter will team up with an award-winning artist to compose a song on the spot. Want a ballad? A salsa track? A song of lost love? Attendees will participate and witness first-hand how a hit is done. The final song will be performed in ASCAP’s showcase and posted on billboardenespanol.com Moderator: Alexandra Lioutikoff, SVP of Latin Membership, ASCAP Speakers: Omar Alfanno, Songwriter 3:00pm – 4:00pm PLAYING MUSICAL CHAIRS (IN THE NEW TOURING ARENA): Labels are becoming managers. Managers are becoming agents. Radio stations are becoming promoters and concert promoters are becoming radio promoters. Learn how to tour under the new rules of engagement. Case studies analyzed by our panel of experts. Moderator: Michel Vega, Vice President, Head of Latin Music, William Morris Endeavor Entertainment Speakers: Ricardo Cordero, Director SBS Entertainment, Puerto Rico Jorge Juarez, Co-founder, Westwood Entertainment Rebeca Leon, VP Latin Talent, AEG Live/Goldenvoice Angelo Medina, Owner, Angelo Medina Enterprises 4:00pm – 5:00pm “RISING ABOVE”- THE EVOLUTION OF THE LATIN URBAN MOVEMENT Today’s top artists, producers, DJs, managers and brand partners will discuss in detail successful strategies they have used in the past year. What singles and remixes yield maximum results in radio? How has the urban sound had to change to adapt to the current state of the market? How important are alliances with major labels? What are the best distribution strategies? How to get international exposure and acceptance? How to forge branding alliances? How do you find funding for independent projects and promotion? Speakers: Tito El Bambino, Artist Echo, Producer, Insomnio Inc. Pedro Guzman, VP A&R, Universal Music Latino/Machete Chino y Nacho, Artist, Machete Makano, Artist, Machete Ivy Queen, Artist, Machete 5:30pm – 6:30pm HAPPY HOUR AND NEW ARTIST SHOWCASE Live performance by: INBOX 7:00pm – 9:00pm POOLSIDE COCKTAIL RECEPTION Sponsored by Nu Life Entertainment Special performances by: Victor Manuelle Bachata Heightz Zone D' Tambora Elvis Crespo Ivan N'KLABE 10:00pm – 12:00 midnight Eternal Lobby Lounge BMI “SONIDOS ACUSTICOS” SHOWCASE WEDNESDAY, APRIL 28 9:00am - 5:00pm REGISTRATION 9:00am – 10:00am INDIE NATION We have assembled a “dream team” of experts that will answer every possible question on how to write, record, produce, market, promote, publicize, distribute and sell your artist. Speakers: Joe Bonilla, President/Founder, The Crossover Agency Jose Diaz, Co-founder Nu Life Entertainment David LaPointe, Director, LP Marketing & Promotions Victor Manuelle, Tropical Superstar Susan Stipcianos, Co-Founder, The Dream Team Agency Jeff Young, CEO, The Venetian Marketing Group 10:15am - 11:15am KEYNOTE Q&A with JESUS LOPEZ Chairman/President, Universal Music Latin America/Iberian Peninsula A one on one with the head of the world's largest music company. López gives us the "big Picture" of where music stands and where it's moving to. 11:30am - 12:30pm MARKETING FOR A CAUSE How are artists effecting change through their music, donations and the use of their image. Our panel of artists, organization directors and aid recipients explain how each—in their unique way—has maximized use of their name, image and music for maximum impact. 12:30pm – 1:30pm BREAK 2:00pm – 3:00pm "In- Depth" Session with Marc Anthony! The acclaimed Puerto Rican star in an intimate conversation on creativity, film, philanthropy, his upcoming album and of course, the Miami Dolphins. 3:15pm – 4:15pm HOW I WROTE THAT SONG Sponsored by BMI The hit panel returns, with top songwriters telling the stories behind their songs and performing them live, for you! Moderated by: Delia Orjuela, VP Latin Music, BMI Joey Mercado, Director, Latin Music, BMI Puerto Rico Speakers: Alex Cuba, Singer/Songwriter 4:30pm- 5:30pm SUPERSTAR Q&A with AVENTURA The top-selling Latin act of the moment in an exclusive interview on their decade-long rise from regional band to international, cross-over sensations, their role as composers and superstars and the development of their unique urban bachata sound. 6:00pm – 9:00pm ASCAP SHOWCASE Alquimia Bistro Club, 105 Ave De Diego, Condado (in the Double Tree Hilton) Performances by: Wason Brazoban Jorge Celedón 8:30pm - Royal Ballroom Red Carpet Arrivals 9:00pm Show THE BILLBOARD BASH Presented by State Farm In Association with T-Mobile The official pre-awards show party with red carpet appearances, presentations and performances by 2010 Billboard Latin Music Awards finalists! 11:00pm - 1:00am Top Stop Music Showcase Artist Lineup: BKiDZ( Prince Royce (India (Luis Enrique THURSDAY, APRIL 29 7:00pm - Puerto Rico, José Miguel Agrelot Coliseum, 500 Calle Arterial B, Hato Rey THE BILLBOARD LATIN MUSIC AWARDS LIVE!!! Presented by State Farm Produced & Broadcast by Telemundo 11:30pm Eternal Lobby Lounge AWARDS AFTER PARTY! Presented by State Farm In Association with T-Mobile The hottest party of the year! IMPORTANT: Tickets are required for admittance to the AWARDS SHOW. Invitations are required for entry to the AFTER PARTY. There will be no exceptions. All conference materials are translated by Lighthouse Translations |
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