Monday, April 23 Pre-Conference Kick Off Event Location TBD
Tuesday, April 24
8:00am- 5:00pm Registration& Exhibits
9:15am - 9:30am WELCOME ADDRESS & STATE OF THE INDUSTRY 2011 Leila Cobo, Executive Director, Latin Content & Programming, Billboard
9:30am - 10:30am THE LEADERS PANEL Heads of top music companies come together for a no-holds barred discussion on the state of the industry.
10:30am - 11:00am RADIO Q&A
11:15am - 12:15pm PROGRAMMING FOR A NEW GENERATION How radio is addressing the new Latino demographic.
12:30pm - 1:30pm BREAK
MARKETING DAY
1:30pm - 2:30pm BEYOND THE SPONSORSHIP Key brands, agencies and marketers on how to develop sponsorship deals that maximize the relationship between artists, brands and events.
2:30pm - 3:30pm PARTNERSHIPS THAT WORK
3:40pm - 4:00pm MARKETING CASE STUDY
4:00pm - 4:45pm CAMPAIGNS THAT WORK What sponsorships and branding campaigns have yielded positive results for artists in terms of music sales, ticket sales and overall recognition?
4:45pm - 5pm THE ARTIST AS A BRAND Q&A with a top artist who has defined their brand in multiple arenas.
5:30pm - 6:30pm HAPPY HOUR & MARKETING AWARDS
7:00pm - 9:00pm POOLSIDE COCKTAIL RECEPTION
9:30pm - 12:00am AFTER PARTY SHOWCASE
Wednesday, April 25
9:00am- 5:00pm Registration& Exhibits
10:00am - 10:45am LETS HEAR IT FOR THE GIRLS! Some of today's top female artists join in a candid roundtable on music, marketing, television and sex appeal.
10:45am - 11:45am HOW DO I SELL MY MUSIC ONLINE? Online sales of Latin digital music is still lagging woefully behind the marketplace. What do we need to do to make them take off?
11:45am - 12:45pm HOW I WROTE THAT SONG PRESENTED BY BMI Top composers and songwriters tell us the stories behind their biggest hits and perform them live.
1pm - 2:00pm BREAK
2:00pm - 3:00pm SUPERSTAR Q&A
3:00pm - 3:15pm CASE STUDY
3:15pm - 4:00pm REGIONAL MEXICAN PANEL SPONSORED BY MORGAN RENEE LIVE Sponsor remarks: Randy Carillo, CEO, Morgan Renee Live
4:15pm - 5:30pm THE ALTERNATIVE WAY Alternative Latin music rarely makes the charts but it does hit the mainstream in multiple ways. What can we learn from alternative acts and their marketing?
5:30pm - 6:30pm RADIO HAPPY HOUR
6:30pm-9:30pm ASCAP Showcase YUCA 501 Lincoln Road, Miami Beach
9:00pm THE BILLBOARD BASH
Thursday, April 26
10:00am-2:00pm Registration
7:00pm THE BILLBOARD LATIN MUSIC AWARDS Presented by State Farm Produced & Broadcast Live by Telemundo Live from the BankUnited Center
