2010 BILLBOARD LATIN MUSIC CONFERENCE & AWARDS
Thousands of artists and Latin music industry influencers united April 26-29 for the 2010 Billboard Latin Music Conference & Awards, which were held for the first time in Puerto Rico. Presented by State Farm and in association with T-Mobile, the event featured a jam-packed week of activities including panel discussions, artist showcases, networking receptions and the Billboard Bash—the official pre-awards party with red carpet appearances, presentations and performances by Billboard Latin Music Award finalists.

The 21st annual Billboard Latin Music Conference culminated with the April 29 Billboard Latin Music Awards, presented by State Farm and in association with T-Mobile, and produced and broadcast live by Telemundo. The broadcast drew 5.3 million-plus viewers (persons 2-plus), was No. 1 across all stations in New York and Miami among adults 18-34 and had one the highest deliveries ever among adults 18-49 in the show’s 12-year history on Telemundo, according to Omniture. The confab—the island’s largest tourism event in history—also brought more than $25 million to the local economy.

PHOTOS COURTESY OF ARNOLD TURNER / A.TURNER ARCHIVES unless otherwise noted.

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